Bytedance

Baike.com and Baidu have been locked in a feud for years.

With 12 million active users and a series of successful campaigns, TikTok has been making leaps in capitalizing on the country’s tech-savvy users.

But it’s just for mobile usage for now.

China’s old search engine businesses are struggling to stay relevant.

ByteDance is now directly challenging two of China’s most powerful internet giants.

Douyin, whose equivalent TikTok has found immense popularity beyond the Chinese mainland, has 320 million daily active users.

Can ByteDance become the favorite search engine in China?

Move brings risk but also chance to direct traffic to its own software.