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Yili pours innovation into bottled tea to offset dairy market slowdown

To diversify, the Chinese dairy giant is tapping into the sugar-free bottled tea market with a fresh strategy.

5 mins read
  • As shopper bases mature and grow savvier, platforms focus on retaining super users through premium membership perks.

    Insights

    In China’s e-commerce battle, memberships are the new loyalty currency

    6 mins read

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