FeaturesChina’s lingerie market is shifting. Can Aimer keep up?The legacy brand is pursuing reinvention to stay relevant with younger consumers. 8 mins read
The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands. NewsAfter Nerdy’s fall, Musinsa looks to Anta to navigate China’s fashion market4 mins read
The brand is betting that home life’s next frontier lies just beyond the back door. FeaturesFrom sofas to prefab spaces, Outer wants to shape the future of backyard living9 mins read
With cheap phones and scripted content, they gamed the platform’s algorithm to dominate product search and sales. InsightsThese middle-aged men know Xiaohongshu better than anyone, and they’re all in Zhengzhou13 mins read
A sharp profit rise and booming Labubu sales weren’t enough to spark a rally in the company’s share price. InsightsPop Mart posts record forecast, but investors want proof it can last6 mins read
Companies are buying rivals and tapping into e-commerce to gain market share. NewsChinese consumer brands surge in Southeast Asia, challenge legacy names5 mins read
The sportswear giant lifted H1 2025 revenue by 14% even as tariff risks loom. NewsAdidas Q2 profit jumps 58% on strong demand and tighter cost controls2 mins read
The restructuring aims to tighten logistics and capture more ground in China’s instant retail market. NewsDouyin folds supermarket unit into Xiaoshida in quick commerce push4 mins read
After building a cult following with niche scents and artistic flair, Documents is scaling into mass retail. FeaturesNot Chanel, not Dior: This Chinese perfume brand is charging top dollar and selling out11 mins read