Retail and Commerce

Once known for exports, Chinese companies are shaping their own identities abroad and gaining traction.

The fast-growing coffee chain hopes to woo the US market over and overcome skepticism of Chinese brands.

Alibaba is leaning on Hema NB to anchor its discount retail push.

The company favors focus over frenzy, resisting price wars while doubling down on its strongest markets.

Chinese food chains are moving beyond diaspora enclaves to attract mainstream international diners.

The legacy brand is pursuing reinvention to stay relevant with younger consumers.

The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands.

The brand is betting that home life’s next frontier lies just beyond the back door.