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Once known for exports, Chinese companies are shaping their own identities abroad and gaining traction. InsightsChinese brands vie for the spotlight abroad with tech, tea, and toys14 mins read
The fast-growing coffee chain hopes to woo the US market over and overcome skepticism of Chinese brands. NewsLuckin Coffee races into Starbucks’ home turf with app-based strategy3 mins read
Alibaba is leaning on Hema NB to anchor its discount retail push. NewsHema NB doubles stores in six months to gain ground in China’s fragmented grocery market4 mins read
The company favors focus over frenzy, resisting price wars while doubling down on its strongest markets. FeaturesDingdong Maicai defies fresh e-commerce collapse with focus on efficiency12 mins read
Chinese food chains are moving beyond diaspora enclaves to attract mainstream international diners. InsightsHotpot, malatang, bubble tea: Chinese dining chains expand abroad to win over global palates9 mins read
The legacy brand is pursuing reinvention to stay relevant with younger consumers. FeaturesChina’s lingerie market is shifting. Can Aimer keep up?8 mins read
The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands. NewsAfter Nerdy’s fall, Musinsa looks to Anta to navigate China’s fashion market4 mins read
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