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Retail and Commerce

Insights

In China’s e-commerce battle, memberships are the new loyalty currency

As shopper bases mature and grow savvier, platforms focus on retaining super users through premium membership perks.

6 mins read
  • Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.

    Insights

    How does Douyin fuel omnichannel growth for brands?

    9 mins read

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