The beauty-focused social commerce platform has over 4,500 active resellers that carry beauty products, mostly from Japan and Korea, for Indonesian customers.
The company competes with CultFit, a unicorn startup that runs a chain of fitness centers and acquired Tread, a company that makes smart fitness bikes.
Southeast Asian startups raised a total of USD 8.2 billion in 2020, down 7% from USD 8.79 billion in 2019, with 80% of the exits being mergers or acquisitions.