The Indian startup ecosystem has bounced back on the back of increasing tech adoption in the world’s second-most-populous country.

Cred rewards credit card holders with points for paying their bill on time.

ConveGenius uses publicly available resources to gather study materials that are in line with government-approved curricula.

True Balance offers services like utility bill payment, insurance, lending, and an e-commerce marketplace.

In its attempt to increase user base in the country, Snapchat has made several localized partnerships including the Hindi-version of its popular Snap Original, Phone Swap.

Earlier this month, the e-tailer acquired local gaming startup Mech Mocha and invested in fashion firm Universal Sportsbiz.

Cultural links provide one bridge between India and Southeast Asia, giving Indian startups a leg up as they head to the region.

From striking exclusive partnerships with influencers to creating monetization tools for creators, short video apps are exploring ways to woo users and creators.