The video model stands alongside Anthropic’s Claude as a compelling case for AI monetization.

DeepSeek and others are winning on price, but concerns over foreign dependence loom.

US chipmakers lead, but Chinese players aim to increase their local market share.

New markets in Latin America and Southeast Asia drive their growth plans.

The capabilities it develops for one product can often be adapted across categories.

The group is scaling back unproven store formats after its flagship brand missed growth targets.

Its ARR reportedly grew faster than Anthropic’s did at the same stage.

Products that grow organically tend to have stronger staying power.