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Jinlux emerges as a dark horse in China’s high-end jewelry market

Known for its gold-and-ruby aesthetic, the brand is entering some of the country’s most selective luxury retail spaces.

7 mins read
  • Mixue’s large store in Guangzhou is part of its efforts to differentiate itself from competitors.

    News

    Mixue Bingcheng takes page from Labubu with Snow King merch

    2 mins read

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