Retail

Once mistaken for a foreign brand, Pelliot is now bound for an IPO as one of China’s top outdoor apparel labels.

Asmoke is reengineering barbecue with sensors and startup swagger, betting that pitmasters are ready for a tech upgrade.

As growth slows, Meituan is counting on its unified membership program to deepen user engagement across its ecosystem.

One of China’s largest budget snack chains is going public, with volume as its moat.

Yonghui Superstores reported a full-year loss, but says its remodeled stores and supply chain reforms are paving the way for a turnaround.

Global brand president Jesper Rasmussen says localization, not mass appeal, is key to The Ordinary’s growth in China.

The French luxury house posted steady growth, but could face headwinds as foot traffic dips and supply chain claims go viral.

After years of trying to do everything, Freshippo is finding success by doing less—and doing it better.