Live Streaming

To be featured on top livestreams, merchants must pay hefty fees to multi-channel networks.

Taobao, Pinduoduo, JD.com, Kuaishou, and Douyin were all targets of an investigation that began in November.

The recent offering pits Kuaishou against Douyin as short video platforms facilitate sales for retail and F&B businesses.

Viya, one of the most popular livestreamers in China, was fined USD 210 million.

The billion-dollar livestreaming business is expected to be constrained by more regulations.

The company faces challenges as regulatory walls close in and competition intensifies.

China’s video game sector is undergoing multiple business and regulatory changes.

Generation raised on social media moves past stigma of domestic brands.