Live Streaming

As the pandemic increased online screen time and shopping on nearly all platforms, more brands and organizations have decided to buy in, creating both successful cases but also highlighting pitfalls.

President Xi Jinping has started a campaign against food waste, as China is dealing with food security issues caused by floods and COVID-19.

Huya’s paying users remained fairly stable after a significant surge during the COVID-19 lockdown in the first quarter.

TME has also promotes an online live music brand—TME Live—organizing live performances in the past quarter as offline activities have yet to return to the pre-pandemic conditions.

A written proposal published by the performing arts organisation last week called for a stricter content audit of the country’s online livestreaming industry.

Douyu is increasingly looking abroad as it consolidates its strong position in Chinese game livestreaming.

Since the COVID-19 outbreak, farmers and merchants in rural China have been trying new methods to sell their products, with livestreaming as a major, yet complicated resource.

Tencent’s Hong Kong-listed shares dived 10% following the news, erasing USD 34.6 billion in market capitalization.