Entertainment

ByteDance’s Melolo aims to expand the global reach of China’s popular short drama format, offering fast, engaging storytelling.

Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list.

In a shift from his earlier stance, Donald Trump now advocates for compromise on TikTok’s looming US ban.

This Chinese entrepreneur is leading a global Rubik’s Cube renaissance with Gancube.

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

With over 30 limited-edition designs from iconic IPs like Disney and Pokemon, Miniso’s latest pop-up taps into Southeast Asia’s craze for blind boxes.

With its latest slate, Disney aims to strike a balance between global appeal and local resonance in its approach to the APAC region.

With localized features and streamlined design, TCL’s BrowseHere is winning over Latin American users, reflecting the region’s surging appetite for smart TV innovation.