Consumer Economy

The legacy brand is pursuing reinvention to stay relevant with younger consumers.

By building for overlooked niches in the fitness industry, Aeke now ships hundreds of units each month.

The brand is betting that home life’s next frontier lies just beyond the back door.

With cheap phones and scripted content, they gamed the platform’s algorithm to dominate product search and sales.

A sharp profit rise and booming Labubu sales weren’t enough to spark a rally in the company’s share price.

In a sleepy hardware category, one Zhuhai startup found traction by making printers personal and portable.

The sportswear giant lifted H1 2025 revenue by 14% even as tariff risks loom.

The restructuring aims to tighten logistics and capture more ground in China’s instant retail market.