Consumer Economy

During the ongoing Indian festive season, local D2C brands are expecting a further surge in revenues.

As the number of digital shoppers increases with year-end shopping festivals, so does the number of online shopping scams.

Shopee is already the top shopping app in Poland and Spain among Android users.

Smaller cities—tier 2 and beyond—contributed to about 61% of all the online shoppers during the first leg of festive sales.

Tech giants are supporting MSMEs and bringing more customers into their ecosystems, especially from Indonesia’s tier-2 and tier-3 cities.

Swiggy Bazaar will face tough competition from incumbents like SoftBank-backed Meesho, InMobi-owned Shop101, Korea Investment Partners-backed GlowRoad, and Tiger Global-backed DealShare.

Social media connects buyers to trusted merchants inside their own community.

The company struggles with profitability but is opening up new channels of revenue.