Consumer Economy

Naming a popular figure like Jia Ling as brand ambassador is a rare move for Lululemon in the Chinese market. How will it pan out?

With a focus on brick-and-mortar stores, Urban Revivo’s parent company is eyeing a USD 13 billion sales goal and an IPO.

Low-price tactics could be leading to Douyin E-commerce’s faltering GMV growth.

With GMV skyrocketing to USD 16.3 billion in 2023, TikTok Shop is shaking up Southeast Asia’s e-commerce market, giving Shopee and Lazada a run for their money.

Influencers will bear the brunt of the change, aimed at refining Douyin’s e-commerce focus.

With a stronghold in e-commerce, TikTok has launched a pilot for local services in Southeast Asia, beginning with Indonesia and Thailand.

Kuaishou found rare success during the 618 shopping festival—what’s its winning formula, and will it work for other e-commerce players?

As profits thin, Ningbo’s leading furniture sellers are evolving with the times, devising new strategies to stay afloat.