Consumer Economy

Companies are using star athletes to capture market share amid a fitness boom.

Incoming CEO de La Faverie will step into his new role with the goal of reducing Estee Lauder’s reliance on traditional retail channels.

Pioneered by Pinduoduo, the policy has become a burden on platforms and merchants.

By empowering suppliers, flexing production, and building a versatile business model, Shein has raced to the top of global fashion.

Gracer’s success underscores Chinese used clothing as an economic mainstay across Africa’s markets.

Will Shein’s labor, safety, and environmental concerns shake investor confidence ahead of its tentative London Stock Exchange debut?

After a strong start in 2024, Douyin’s life services business faces new challenges in maintaining its momentum.

With over 7,000 stores worldwide, Miniso saw record profits in the first half of 2024, driven by its overseas expansion and strategic use of IP partnerships.