Consumer Economy

With budgets tightening, Chinese smart hardware brands see an opening in Europe—but winning over consumers may take more than just low prices.

Shein’s former Japan head breaks down what it takes for foreign brands to crack the Japanese e-commerce market.

With luxury beauty sales slowing, L’Oréal is doubling down on affordability to stay competitive.

The upstart expands in Southeast Asia, challenging Uber with its Hong Kong entry.

The record-smashing animated film has fueled a blind box frenzy, sending Pop Mart’s stock soaring and its merchandise into scarcity.

Southeast Asia’s leading superapp capped off 2024 on a high note, achieving strong growth across segments.

The absence of human factor can be an attraction for younger generations.

The footwear giant saw double-digit growth across all segments, with China emerging as a key pillar of its expansion strategy.