Consumer Economy

Catering to rising demand for mid- to high-end products, Decathlon is broadening its offerings while staying true to its practical designs and community-driven values.

MGP’s stellar debut sets it apart, but long-term success hinges on R&D, diversification, and sustaining its premium appeal in a cooling beauty market.

To diversify, the Chinese dairy giant is tapping into the sugar-free bottled tea market with a fresh strategy.

Balancing tradition with modern efficiency, the chain sets a new benchmark in China’s evolving culinary market.

As shopper bases mature and grow savvier, platforms focus on retaining super users through premium membership perks.

Once a trailblazer, Roidmi’s closure underscores how a single misstep can unravel an early advantage in a fiercely competitive industry.

Mita Seimenjo introduces its latest shop design and viral dish from Japan.

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.