Li Auto

Xpeng, Li Auto are developing on-vehicle AI models with billions of parameters, but size alone may not guarantee better performance.

The five-seat electric SUV is generating demand in showrooms, winning buyers who might otherwise choose Tesla’s Model Y or Xiaomi’s YU7.

Smaller players are launching affordable models in a fight for survival amid an overcapacity struggle.

The move boosts control over pricing and customization, giving the EV maker a stable, branded supply of core components.

Once a leading EV contender, Li Auto now finds its family-first formula under pressure.

Less than six months after restructuring, the automaker has returned to a familiar model amid weak EV uptake and heightened competition.

Collaboration was central to shaping the Li i8’s defining strengths.

President Ma Donghui takes control of product, supply, and sales as the company prepares new EV releases.