Flipkart

During the ongoing Indian festive season, local D2C brands are expecting a further surge in revenues.

Smaller cities—tier 2 and beyond—contributed to about 61% of all the online shoppers during the first leg of festive sales.

Nearly 70 million people are expected to shop online during the first week of festive sales, which will kick off in early October.

Offline traders chart their own e-commerce journeys as CCI investigates Flipkart and Amazon.

The new funding marks the re-entry of SoftBank on Flipkart’s cap table after three years.

Two Indian entrepreneurs are unraveling preferences for online retail by giving customers a reason to head back into physical stores.

Despite the e-commerce sector being dominated by Flipkart and Amazon India, startups are scripting a new wave of online commerce, primarily targeting the next 500 million netizens from smaller cities.

Grouping together other sectors with e-retailers has become a source of worry and discontent among e-commerce firms.