InsightsHow China’s Anta joined Nike and Adidas on the world sportswear podiumAnta’s deal with Puma strengthens its global multi-brand strategy. 6 mins read
Its multi-brand strategy helped offset weaker performance at the core label. NewsAnta’s core label slows in 2025 as Fila and other labels pick up the pace2 mins read
The German sneaker maker sank to a record loss in 2025. NewsPuma bets on direct sales playbook of new top shareholder, China’s Anta3 mins read
The deal hands Anta control of Puma, while also tying it to the German sportswear brand’s ongoing turnaround. InsightsIs Puma worth the 60% premium in Anta’s acquisition bid?5 mins read
Overseas acquisitions are lifting the sportswear group’s profile, but competition in China is tightening. NewsAnta pushes higher with Puma stake as domestic pressures mount5 mins read
The incident adds reputational pressure at a time when the brand is already contending with slowing growth. NewsArc’teryx faces backlash in China after fireworks stunt in Tibet3 mins read
Despite strong first-half results, doubts remain over whether Anta can match its global rivals. NewsAnta holds China lead over Nike, but global ambitions leave investors wary5 mins read
The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands. NewsAfter Nerdy’s fall, Musinsa looks to Anta to navigate China’s fashion market4 mins read
Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative. FeaturesMaia Active finds second wind with Anta’s backing and a yoga-first strategy7 mins read
