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How LVMH turned “ugly” Birkenstock into a luxury brand

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.

5 mins read
  • Free shipping and localized services push Alibaba’s Taobao ahead in global e-commerce markets.

    News

    Taobao’s overseas GMV tops USD 20 billion, free shipping plays key role

    3 mins read

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