Automaker Insights

Instead of competing in the crowded EV market, Jixun aims to reinvent the electric tricycle as a path to international growth.

The five-seat electric SUV is generating demand in showrooms, winning buyers who might otherwise choose Tesla’s Model Y or Xiaomi’s YU7.

Smaller players are launching affordable models in a fight for survival amid an overcapacity struggle.

After another cash infusion, the onus is on the EV maker to prove it can turn a profit.

The move boosts control over pricing and customization, giving the EV maker a stable, branded supply of core components.

The alliance is betting on scale to reach its goals, though overlap within its lineup poses risks.

The BYD sub-brand is softening its image with a family-focused design aimed at style-conscious households.

Dealers say awareness is growing ahead of the minicar launch, but barriers remain.