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Mengyuan Ge

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Mengyuan Ge

Insights

China’s virtual idols are reshaping the ways brands reach Gen Z consumers

Real-life celebrities can be mired in scandal, but virtual idols will always have a squeaky clean image.

3 mins read
  • The Chinese government stated in 2021 that the brutal “996” work arrangement is illegal.

    News

    Tencent’s intensive overtime work culture under spotlight after employee complaint goes viral

    2 mins read