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From roadside stand to a global franchise: The rise of Mixue Bingcheng

The story of how the Zhang brothers transformed a humble ice shop into a franchising empire with over 18,000 stores worldwide.

4 mins read
  • While users enjoy a seamless payment experience, its widespread adoption still faces hurdles.

    Insights

    The future of digital transactions: Exploring embedded payments in messaging apps

    5 mins read

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