The grocery group-buying business has come under fire from state media as a cheap means of monetization, but how real is the threat posed to conventional retailers?
However, as the industry is still in the early stages, skepticism, inadequate digital infrastructure, and insufficient support affect young players’ aspirations.
Things are going to shake up for Amazon India and Flipkart both, as India is working on yet another round of changes in FDI norms for the e-commerce sector.