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China’s tech ecosystem serves as a driving force behind the world’s second largest economy, influencing global digital markets.

China

Explore East Asia’s thriving tech hubs, global electronics producers, and fast-evolving digital platforms shaping cross-border innovation.

East Asia

Xiaomi crafts affordable smartphones, wearables, and IoT devices, appealing to users who seek innovation, quality, and budget-friendly tech.

What powers tomorrow’s roads? Explore EV adoption, charging infrastructure, and battery advances sparking the shift toward sustainable transport.

Electric Vehicles

How is the way we move evolving? Explore developments in autonomous transportation, electric vehicles, and more efficient urban transit.

Mobility

How do goods and people flow worldwide? Examine transport networks, logistics innovations, and policies shaping global connectivity.

Transportation

With massive demand and long lead times, Xiaomi is turning up the pressure on rivals in pricing, production, and positioning.

Xiaomi’s YU7 preorder frenzy signals a new phase in China’s EV race

Home

Decoding China&#039;s tech and business pulse

KrASIA

36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

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36Kr English

DJI sets industry standards in drone technology, offering aerial imaging, filming solutions, and advanced flight controls for professionals and hobbyists.

What lies beyond familiar frontiers? Investigate emerging tech—like quantum computing and AI—transforming traditional sectors.

Deep Tech

What hovers over new frontiers? Explore drone logistics, aerial data collection, and surveillance tools shaping multiple industries.

Drones

With greater payload capacity, enhanced safety systems, and redesigned winches, the FC100 is built for jobs that demand more.

Meet the FlyCart 100: DJI’s new drone built for rugged missions

Anta, a Chinese sportswear brand, specializes in performance-driven design, equipping athletes and consumers with innovative sports apparel and footwear.

Anta

What sets the bar for convenience? Examine on-demand platforms, subscription models, and personalization transforming consumer expectations.

Consumer Economy

How do stores adapt to digital shifts? Explore e-commerce integration, inventory analytics, and omnichannel strategies for modern shoppers.

Retail

Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

Maia Active finds second wind with Anta’s backing and a yoga-first strategy

Can brief clips hold lasting impact? Analyze short-form content trends, creator communities, and platform strategies for rapid viewer engagement.

Short Video

Short Video | KrASIA

Creative

Content

Video

What drives digital storytelling? Examine content creation, distribution channels, and media platforms connecting audiences worldwide.

How do ideas shape industries? Learn how content, design, and digital artistry influence branding, marketing, and cultural impact.

What entertains a connected world? Track shifts in film, music, and media consumption, as platforms and audiences redefine cultural experiences.

Entertainment

How do visuals captivate global viewers? Dive into streaming services, production models, and evolving formats defining video engagement.

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

Short dramas lose luster but find new purpose in brand storytelling

ByteDance, a Chinese internet company, uses machine learning to recommend engaging videos, news, and social content (via TikTok and Douyin).

TikTok hosts short-form videos spanning entertainment, education, and branded content, capturing global audiences and driving cultural trends.

TikTok

What happens when viewers join in real time? Explore live streaming platforms, audience interaction tools, and brand opportunities in instant video.

Live Streaming

The platform now faces a critical January 2025 deadline after a US federal court upheld the controversial sell-or-ban legislation.

TikTok on the clock: ByteDance faces US divestiture deadline

Douyin, the Chinese version of TikTok, showcases locally popular short videos, influencer content, and creative challenges optimized for China’s market.

Douyin

How do clicks replace aisles? Explore global marketplaces, payment solutions, and technology accelerating online retail’s growth.

E-commerce

Douyin’s e-commerce operations will consolidate under unified management to boost collaboration across merchant tiers.

Douyin E-commerce reorganizes ops to streamline merchant support

The platform refuted claims tying its ad revenue solely to e-commerce, highlighting its diverse revenue streams and evolving ecosystem.

Douyin E-commerce clarifies ad revenue rumors amid online speculation

The Chinese streaming giant is betting on short-form content and subscription tweaks to sustain its upward momentum.

Mini dramas, new memberships fuel iQiyi’s growth push

TikTok's CEO spoke at the APEC event in Latin America, where the app's user base is growing rapidly.

TikTok wants to become "most trusted" company as US ban looms

TikTok wants to become &#8220;most trusted&#8221; company as US ban looms

As part of 36Kr’s ongoing partnership with Nikkei, you can read selected content from Nikkei Asia on KrASIA.

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Nikkei Asia

Bilibili, an online entertainment platform, features anime, gaming videos, live streams, and interactive communities appealing to younger audiences.

Bilibili

Who thrives in a digitally democratized landscape? Discover how independent creators, influencers, and educators monetize content and expertise.

Creator Economy

How does interactive entertainment evolve? Assess gaming ecosystems, esports growth, and technology enhancing virtual play.

Gaming

Gaming and ad growth help Bilibili hit a profit, but sustaining this trajectory could be challenging.

Bilibili hits profitability milestone but faces big questions about its staying power

Faker’s latest championship sparked a surge on Douyin, underscoring the platform’s rapid rise as a hub for esports content.

China’s esports streaming heats up as Douyin draws top IP and talent

Bilibili has turned profitable, driven by rising user engagement and effective monetization strategies.