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Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

The platform now faces a critical January 2025 deadline after a US federal court upheld the controversial sell-or-ban legislation.

Douyin’s e-commerce operations will consolidate under unified management to boost collaboration across merchant tiers.

The platform refuted claims tying its ad revenue solely to e-commerce, highlighting its diverse revenue streams and evolving ecosystem.

The Chinese streaming giant is betting on short-form content and subscription tweaks to sustain its upward momentum.

TikTok’s CEO spoke at the APEC event in Latin America, where the app’s user base is growing rapidly.

Gaming and ad growth help Bilibili hit a profit, but sustaining this trajectory could be challenging.

Faker’s latest championship sparked a surge on Douyin, underscoring the platform’s rapid rise as a hub for esports content.