Retail

The platform drives sales by leveraging the influence of content creators and enabling the phenomenon known as social shopping.

Alibaba rival aims to offset heavy investment in e-commerce infrastructure.

This year saw a more subdued approach to the annual consumer retail fiesta.

But ‘everybody’s struggling’ from interest rates, drop in COVID-fueled e-commerce.

Primer develops infrastructure to help merchants manage their entire payments and commerce stack.

Deal allows expansion into North America’s e-commerce market.

Network of local suppliers and focus on overseas markets pay off.

Thanks to companies like DHgate and its social commerce SaaS tool MyyShop, content creators can easily monetize their social media presence.