Live Streaming

The events industry has been slow to adopt technology, but the pandemic has changed everything.

Meituan first released livestreaming features in April, allowing tourist sites to introduce themselves to potential visitors amid the COVID-19 pandemic.

The rivaling pair is facing new competitors.

Tencent will have 67.5% of the voting power in the combined livestreaming giant.

With the platform extending the maximum length for videos and introducing other updates, Channels could be WeChat’s next battleground to drive sales.

During the pre-launch, Shopavision has completed a total of 40 livestreams, amounting to about 400,000 views and generating more than SGD 60,000 in sales.

Roughly a third of China’s internet users watched livestreaming e-commerce in the first six months of 2020.

Companies such as KiosTix and Gojek are adjusting their services to meet market demand.