Creative

With the platform extending the maximum length for videos and introducing other updates, Channels could be WeChat’s next battleground to drive sales.

In 2019, Big Hit Entertainment surpassed the combined profit of South Korea’s big three entertainment labels SM, JYP, and YG.

Favored by millennials, the video site is to file a secondary listing, following the steps of its US-listed Chinese peers.

Roughly a third of China’s internet users watched livestreaming e-commerce in the first six months of 2020.

More than 100 million people watch e-commerce livestreaming on the short video app.

And the lackluster earnings results have brought down Momo’s share price.

Boosted by the COVID-19 outbreak, livestreaming e-commerce in China is in its heyday.

The company went public in February 2020.