Consumer Economy

After two years of stabilization, the sportswear company is again weighing expansion.

The Haoxianglai parent has not sacrificed margins to pursue scale.

The company has made progress in Brazil and Mexico, though its international business remains in the red.

New robots promise cleaning, care, and companionship, but most remain prototypes in practice.

Airbot moves freely to follow users, adapting cooling to different environments.

A restructuring will see more than half of its employees depart as focus shifts toward Flyme, AI software, and automotive systems.

Its first product, Lightwear, embeds a proprietary OS in earbuds to expand the offline scenarios where AI can assist.

As backlash exposes deeper structural strains, Xibei’s founder is forced to rethink costs, pricing, and the chain’s ambitions.