Consumer Economy

Japanese consumers—known for their high standards—are lining up for hours to get their hands on Vivaia’s eco-friendly shoes. Why?

New COO Zheng Shuohuai takes on the challenge of aligning Sam’s Club’s e-commerce and offline operations as Walmart China sharpens its omnichannel strategy.

Anta’s multi-brand approach is driving revenue growth, positioning Descente as the next breakout brand after Fila.

Xiaohongshu expands group buying services across 49 cities, giving food and beverage merchants a break on fees.

Taobao’s full integration of WeChat Pay opens the door to millions of new users, especially in lower-tier markets.

Meituan’s second-quarter report shows profit margins reaching new highs as business strategy shifts inward.

FMG’s Benlai chain adds more Chinese stores and plans overseas debut in Thailand.

As PDD’s global challenges grow, its once unstoppable growth engine shows signs of strain.