Augmented and Virtual Reality

Rhizomatiks’ first solo China show pushes boundaries between the real and virtual.

The transfer of a significant number of employees from ByteDance to Pico has stirred internal strife, posing a threat to further derail the company’s progress.

Contrary to a lack of ambition, Pico’s failure is more closely tied to the pursuit of applications that didn’t align with the strengths of VR technology.

Like other Chinese VR businesses, Pico viewed Meta as the benchmark for success. Attempting to emulate the American tech giant, however, contributed to its downfall.

ByteDance invested approximately RMB 20 billion in Pico, but even that substantial amount of funding could not avert the decline of the VR business.

This Japanese beverage company made waves by featuring an AI-generated character in its latest commercial. Beyond the hype, can such creations truly outshine their human counterparts?

In an ideal world, extended reality devices like the Vision Pro should be affordable, portable, and packed with useful features. But Apple and its competitors may need a compromise. Here’s why.

Xreal is aiming to disrupt the AR market dominated by Apple and Meta with the launch of its new AR glasses, the Xreal Air 2 and Xreal Air 2 Pro, emphasizing comfort and cross-platform compatibility.