TikTok

Although Reliance has about 400 million telecom subscribers, its wide range of digital offerings do not have mass user appeal.

Microsoft seeks to acquire TikTok’s global businesses, including India’s.

Of the overall two billion app installs of TikTok and its Chinese version, Douyin, in April, India accounted for 611 million.

Brands in FMCG, fashion, beauty & care, and e-commerce to spend their ad budget allocated for TikTok on new platforms.

Chingari claims that its app has been downloaded 25 million times.

Roposo claims to have 17 million daily active users with around two billion video views a day.

Several homegrown apps like Roposo, Chingari, Mitron Tv, Bolo Indya, and others are now eyeing the market.

A slew of Indian apps such as Mitron TV, Chingari, Roposo, and others have seen a surge in app downloads.