TikTok

YouTube will first test its short-video app ‘Shorts’ in India, its largest and fastest-growing market.

TikTok’s recommendation algorithm is its secret sauce and this is what its prospective buyers are after.

SoftBank has held discussions with India’s two largest telecom operators for buying out TikTok India in August.

JioSaavn’s local competitor Gaana launched its own short-video app HotShots in July.

The embattled short video app is suing the Trump government over the recent US sanction.

According to the company, monthly active users (MAU) for the ShareChat app stand at 130 million, while Moj has over 50 million MAUs.

American tech giant Microsoft is said to be in talks with ShareChat to invest USD 100 million.

Although Reliance has about 400 million telecom subscribers, its wide range of digital offerings do not have mass user appeal.