TikTok

JioSaavn’s local competitor Gaana launched its own short-video app HotShots in July.

The embattled short video app is suing the Trump government over the recent US sanction.

According to the company, monthly active users (MAU) for the ShareChat app stand at 130 million, while Moj has over 50 million MAUs.

American tech giant Microsoft is said to be in talks with ShareChat to invest USD 100 million.

Although Reliance has about 400 million telecom subscribers, its wide range of digital offerings do not have mass user appeal.

Microsoft seeks to acquire TikTok’s global businesses, including India’s.

Of the overall two billion app installs of TikTok and its Chinese version, Douyin, in April, India accounted for 611 million.

Brands in FMCG, fashion, beauty & care, and e-commerce to spend their ad budget allocated for TikTok on new platforms.