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How Miniso’s global expansion and IP strategy are driving record profits in 2024

With over 7,000 stores worldwide, Miniso saw record profits in the first half of 2024, driven by its overseas expansion and strategic use of IP partnerships.

6 mins read
  • What does Miniso founder Ye Guofu see in Yonghui Superstores that others might be missing?

    Insights

    Retail gamble: Why is Miniso buying into Yonghui Superstores?

    6 mins read

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