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Is Miniso’s Top Toy trying to be Pop Mart, or something else?

While Pop Mart built its success on original IPs, Top Toy is betting on derivative designs.

10 mins read
  • With over 30 limited-edition designs from iconic IPs like Disney and Pokemon, Miniso’s latest pop-up taps into Southeast Asia’s craze for blind boxes.

    News

    Blind boxes take center stage at Miniso’s festive pop-up in Singapore

    3 mins read

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