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Chinese fashion e-retailer Mogu banks on live streaming to revive fortunes

Mogu counts on its community of fashion influencers to differentiate from larger rival Taobao.

5 mins read

It continues diversifying its content types, challenging video streaming sites.
News
TikTok rival Kuaishou to spin out Zhuiya, a standalone app to host its short drama series
2 mins read
It might soon join Baidu’s content family.
News
Tencent-backed “Chinese Quora” Zhihu receives USD 434 million strategic investment from Baidu and Kuaishou
2 mins read
At the moment, ByteDance’s Douyin is still the most popular app of its kind.
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Tencent will invest up to USD 1.5 billion in short video app Kuaishou, putting pressure on ByteDance
2 mins read
Tencent and ByteDance are locking horns on multiple fronts.
News
Kuaishou becomes stickier in WeChat, tapping the social media giant’s 1.1 billion users
1 min read
New formats bring new opportunities.
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Tencent-backed Kuaishou becomes third major short-video app to allow longer content
1 min read
Kuaishou wants to reach 300 million DAUs by 2020.
News
Kuaishou and Douyin vie for users as short-form video war heats up
2 mins read
Kuaishou wants to increase its DAU by 100 million and reach 300 million by next February.
News
Kuaishou founders warn company of slower growth
1 min read
This time, it is Pinduoduo and JD.com.
News
Tencent-backed Kuaishou adds more e-commerce channels to its short video and live streaming app
2 mins read

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