Didi

Users of Booking.com or Agoda can now book an on-demand taxi, powered by Didi… and vice versa.

The car-hailing giant is hoping to raise up to $1.5 billion for the unit

Didi makes new move to challenge other ride-hailing players.

They can definitely enter successfully. But winning long-term will be much more difficult and expensive.

In the last couple of months, several of China’s digital giants have jumped into ride-sharing. And this was a surprise, because with the exit of Uber it was believed that Didi Chuxing had that market

The company is making hefty investments to fuel overseas expansion and is locked up in a subsidy-fueled battle with Meituan-Dianping at home.

Didi battles on to solve transportation woes.

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