ByteDance

Low-price tactics could be leading to Douyin E-commerce’s faltering GMV growth.

With GMV skyrocketing to USD 16.3 billion in 2023, TikTok Shop is shaking up Southeast Asia’s e-commerce market, giving Shopee and Lazada a run for their money.

Influencers will bear the brunt of the change, aimed at refining Douyin’s e-commerce focus.

With a stronghold in e-commerce, TikTok has launched a pilot for local services in Southeast Asia, beginning with Indonesia and Thailand.

Clear victories are rare when internet giants lock horns. Douyin and Meituan’s drawn-out fight in the city of Wenzhou illustrates how these battles can play out.

Douyin’s slowed aggression has allowed Meituan to rebound with reduced losses and a surge in daily orders.

Live streaming has introduced a new twist to e-commerce, offering potentially lucrative opportunities.

ByteDance-owned TikTok remains committed to the US market despite recent setbacks.