NewsBilibili posts first full year of GAAP profit as ad business strengthensThe results did little to excite investors despite expanding margins. 4 mins read
Automated ad placement and closed-loop transactions are reshaping how the platform turns its young user base into recurring revenue. NewsBilibili rolls out AI tools to push next phase of platform monetization6 mins read
Bilibili needs to strike a balance between advertisers, creators, and users. NewsBilibili’s 2025 advertising game plan: Simplify, innovate, and grow5 mins read
Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list. NewsBilibili’s UP100 crowns gaming as the comeback category of 20243 mins read
Gaming and ad growth help Bilibili hit a profit, but sustaining this trajectory could be challenging. InsightsBilibili hits profitability milestone but faces big questions about its staying power4 mins read
Bilibili has turned profitable, driven by rising user engagement and effective monetization strategies. NewsBilibili posts first-ever profit as ad and gaming revenues surge3 mins read
Lu Fanxi, the architect of Bilibili’s original content success, steps down after pushing for more diverse content formats. NewsLu Fanxi departs Bilibili, marking a shift in content strategy2 mins read
Bilibili’s focus on high-margin businesses and operational efficiency continues to yield significant financial gains. NewsBilibili’s Q2 revenue climbs 16% with robust gains in advertising and gaming4 mins read
An active job listing for Bilibili specifies the work involves 12-hour overnight shifts. NewsDeath of Bilibili staff member renews discussion about overwork in Chinese tech companies2 mins read
