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Taobao’s ‘e-commerce via live broadcast’ empire aims higher as annual turnover exceeds USD 15b

Alibaba is building its own live-broadcasting e-commerce empire, while simultaneously also being a backer behind Ruhnn, a platform that identifies and cultivates key opinion leaders.

2 mins read
  • Retail entrepreneurs in their twenties are capitalizing on the mobile internet.

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    Alibaba-driven e-commerce created over 40 million jobs in China in 2018

    1 min read

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