Alibaba

It aims to get there by targeting younger users and growing the beauty product category.

Colin Huang does not shy away from silly metaphors when talking about Pinduoduo’s exuberant spending and rivalry with Alibaba.

But as the Chinese market opens up, will it remain on top?

Tech gurus like Jack Ma disagree.

The platform’s promotion of maternal and child brands coincides with China’s push to get its citizens to have kids.

Working longer and harder than others is necessary to be successful, Ma says.

By 2023 the food e-commerce market in China will be reach $417 billion.

In spite of everything, the ad appears to be creative in finding its way into schools.