Huawei continues video push by partnering with Alibaba’s Youku 

Written by Robert Published on 

It’s the second partnership of its type in two months.

Huawei has partnered with Youku, the Alibaba-owned video platform, to cooperate on content production and distribution, 36Kr reports.

The partnership will see Youku content featured in a special section of the Huawei video app, which comes pre-installed on Huawei phones and tablets. Youku also said the integration will extend to even bigger screens, like Huawei televisions, in the future.

For Youku, it’s an opportunity to reach a new audience, particularly in China’s lower-tier cities. Over 250 million people use Huawei devices in China currently, according to the company’s consumer cloud services president, Zhang Ping.

Alibaba’s video platform lags Baidu-owned iQiyi and Tencent Video in terms of user numbers. According to QuestMobile data cited by 36Kr, the two market leaders have 543 million and 540 million monthly users, and 115 million and 112 million daily users, respectively. Youku, in comparison, has 413 million monthly users and 79 million daily users.

Meanwhile, this is Huawei’s second partnership with a heavyweight Chinese video platform, following a similar partnership with Tencent Video announced last month.

36Kr is KrASIA’s parent company.


You might like these

  • News

    Disney+ Hotstar pulls in 2.5 million subscribers in Indonesia, surpassing Netflix


    Tech in Asia

    22 Jan 2021    12:00 PM

KrASIA InsightsKrASIA Insights

  • Beijing-based SaaS firm Aibee digitizes “space, people, and products” for brick-and-mortar retailers.


    This firm digitizes offline shopping: Inside China’s Startups 

    By Wency Chen

    23 Jan 202101:05 AM

Most PopularMost Popular

See All