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AliExpress expands Brand+ as overseas AI hardware business doubles
At IFA 2026, the platform outlined plans to expand marketing, AI tools, and fulfillment for Chinese brands selling overseas.
4 mins read
Cheng Zi
Cheng Zi is based in China, covering technology- and business-related events. She works with her colleagues at 36Kr Global to provide coverage in both English and Chinese.
Chinese tech brands in Berlin found visitors more interested in practical products than the latest tech trends.
Its approach differs from Keeta’s, which targets local consumers in overseas markets.
The new SUV pairs Land Rover’s expertise with China’s supply chain.
After years at ByteDance, he is building Math Magic around generative 3D, factory data, and manufacturing.
Embodied intelligence offers more money and responsibility, and a growing risk that today’s startups may not survive.
After building its name in bone conduction headphones, Shokz is expanding into new products to reach a broader audience.
Built on globalization, Shein is now contending with slower growth, geopolitical pressure, and an investor market captivated by AI.
The project, presented at the UN Global Compact BRI Summit in Singapore, examined financial access for overseas Filipino workers.