Insights
China’s game makers split as giants chase prestige and others target profit
Some studios are betting on blockbuster ambitions, while others are sticking to lower-risk models that keep returns predictable.
Cheng Zi is based in China, covering technology- and business-related events. She works with her colleagues at 36Kr Global to provide coverage in both English and Chinese.
Insights
Some studios are betting on blockbuster ambitions, while others are sticking to lower-risk models that keep returns predictable.