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Starbucks upgrades rewards program in China as competition brews fierce

A new membership tier and a partnership with Hilton are among the changes introduced to attract consumers and boost loyalty amid fierce competition in China’s coffee market.

4 mins read
  • Bringing you the latest updates on funding deals and activities in the Asia Pacific.

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    Deals in brief: Jollibee to acquire majority stake in Compose Coffee, Heymax.ai snags USD 2.6 million, Google invests in BlackRock solar portfolio company, and more

    3 mins read

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