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Short dramas lose luster but find new purpose in brand storytelling

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

6 mins read
  • Vietnam’s suspension of Temu over business registration issues highlights the challenges of navigating a fast-growing yet tightly regulated market.

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    Regulatory hurdles stall Temu in Vietnam amid Southeast Asia e-commerce boom

    6 mins read

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