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The Ordinary bets on China’s growing appetite for functional skincare

Global brand president Jesper Rasmussen says localization, not mass appeal, is key to The Ordinary’s growth in China.

9 mins read
  • After going viral in China, Botare’s hanging tissue pack is making waves abroad—with TikTok as its launchpad.

    Features

    How a hanging tissue pack helped China’s Botare go global

    6 mins read

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