However, for the first time, Single’s Day total GMV fell short compared to 6/18’s GMV in June.
All about Singles’ Day shopping festival
JD.com recorded USD 40.9 billion in GMV, a 34.6% increase from last year.
Over 20 million hours of livestreams were watched on Shopee Live in Southeast Asia and Taiwan since it launched 11.11 Big Sale three weeks ago.
The State Post Bureau predicts the total parcel volume for Singles’ Day to reach 3 billion.