Oppo, Vivo, Realme, OnePlus, and Iqoo are all offshoots of Dongguan-based BBK Electronics. In 2020, they sold 19% of new smartphones around the world.
KrASIA Spotlight: BBK Electronics
BBK’s founder, billionaire Duan Yongping, rarely gives interviews, and the company’s management had almost let its brands exist independently.
Oppo, Vivo, and Realme recorded a market presence of 51% in Southeast Asia in the second quarter of 2020.
The clear proposition of a premium experience at an affordable price has elevated OnePlus as one of the most popular brands in India.