China’s sportswear industry has grown exponentially in the last 2 decades, banking on consumer awareness and new preferences. Local brands are now catching up to global giants Nike and Adidas.
KrASIA B2B
This is an abbreviated summary of KrASIA’s Decoded Episode 1 on ByteDance.
With 25 sub-brands under its belt, ANTA is the third-largest sportswear brand in the world — only behind Nike and Adidas. How did the company become the domestic leader and can it’s multi-brand
Morning Briefing Ep 5 gave insight into the size of the household care industry in China, key episodes in its development as well as leading domestic brand Blue Moon’s successes and future chall
Our case study in episode 5 looks at how a domestic brand grew with evolving consumer trends and rose to the top. Will it stay at no.1 and keep P&G and Unilever at bay?