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… inspired by Indonesian mythological figure Nyi Roro Kidul. These characters have resonated with regional gamers, fostering engagement and a deeper sense of connection with the game.
Such strategies also reflect a broader industry trend toward embedding local culture and preferences into esports, aligning market practices with regional realities to strengthen connections and sustain growth across the region.
<h3>Designing for mobile-first consumption habits</h3>
Beyond country-specific strategies, companies should also cater to SEA’s mobile-first audience. With nearly 55% of gaming hours spent on mobile devices, the region’s reliance on mobile strongly influences how esports content is accessed and monetized.
According to <a href="https://www.deloitte.com/southeast-asia/en/services/sports-business-group/perspectives/the-southeast-asian-esports-market-lets-play-2024.html">Deloitte</a>, while YouTube was found to be the most popular platform for esports both globally and in SEA, Twitch—which ranks second worldwide—is among the least popular in the region.  This highlights the need for content and platform strategies tailored to SEA’s unique consumption habits.
The rise of these channels presents opportunities for local platforms, advertisers, and tech ventures to optimize for regional conditions through multi-language features, culturally informed user experience (UX) strategies, mobile-first design, and more.
MLBB illustrates this approach. Rather than relying on translation alone, MLBB incorporates region-specific heroes, maps, and narratives that resonate with local cultures, such as Muay Thai fighters in Thailand, Cebuano mythological goddesses in the Philippines, and Borobudur-themed environments in Indonesia. These localized elements give players a stronger sense of identity and emotional connection, fuelling retention and engagement.
Moonton, the developer of MLBB, set up local teams and feedback pipelines in Indonesia and Singapore to collect market insights and refine the game’s UX. The game was optimized for Android devices, which are used by the vast majority of the player base in SEA, and integrated vernacular languages and slang into its interface. Community engagement was further amplified through prominent regional streamers and esports figures.
MLBB also introduced festival-themed in-game events and skins tied to special occasions such as Ramadan, Songkran, and Holy Week. The game respected religious norms. For example, it used softer color palettes and less violent imagery during fasting hours, while aligning content releases with local rhythms of play. These culturally attuned strategies have allowed MLBB to sustain its dominance in SEA’s mobile esports market.
<h3>Esports as digital economy infrastructure</h3>
Beyond entertainment, esports are becoming a gateway to digital literacy, content fluency, and youth employability. Markets such as Malaysia and Thailand have recognized their role in building talent ecosystems, ranging from creators to platform specialists. This makes esports a compelling domain for edtech ventures, creator platforms, and skills training companies looking to anchor themselves in SEA’s digital economy.
Startups and corporates can also leverage esports to drive youth engagement, accelerate tech adoption, and build regional relevance. In Thailand, for instance, esports were officially recognized as a professional sport in 2021. The Sports Authority of Thailand now funds programs and develops curricula through bodies like the Thailand E-Sports Federation, supporting esports as both a career pathway and a formal talent pipeline.
<h3>Conclusion</h3>
Realizing the full potential of esports requires collaboration across the ecosystem, from developers and platforms to league organizers, corporates, and local innovators. With SEA’s high level of digital engagement, diverse markets, and strong appetite for immersive experiences, esports offer compelling opportunities for business, investment, and innovation.
For startups, venture capital firms, and corporates, the imperative is to view esports not as a passing cultural trend, but as a sustainable growth engine that’s driven by inclusion, localization, and long-term value.
About the authors: This article was co-authored by James Walton, sports business group leader at Deloitte Asia Pacific, and Lim Jia Yean, sports business group manager at Deloitte Southeast Asia. Walton has more than 26 years of professional experience with Deloitte and currently oversees the firm’s services for sports and leisure clients, while also serving on various boards and committees in Singapore. Lim, as part of Deloitte SEA, advises sports associations on strategy, branding, and development, with a focus on bridging sports, business, and innovation.

Leveling up Southeast Asia’s esports economy through localization, inclusion, and innovation

Gaming

Creative

Creator Economy

Singapore

Malaysia

Myanmar

Thailand

Vietnam

Cambodia

Indonesia

Philippines

Southeast Asia

Ecosystem

On September 9, <a href="/company/byd">BYD’s</a> Fangchengbao brand launched its new five-seat SUV, the Tai 7, priced at RMB 179,800–219,800 (USD 25,172–30,772).
The Tai 7 has a boxy profile but is designed with families in mind. At 1,995 millimeters in height, it accommodates passengers up to 1.9 meters tall without stooping, while children have ample room to move inside. The vehicle measures nearly five meters in length, with 3.3 meters of usable cabin space. In its standard five-seat configuration, the rear compartment offers close to 1,000 liters of storage. Folding down the second row expands capacity to more than 1,880 liters, enough to fit a mattress and convert the interior into what the company describes as a “bedroom on wheels.”
The cabin includes what Fangchengbao calls the “golden trio” of family-focused new energy vehicle features: a temperature-controlled refrigerator adjustable between -6 and 50 degrees Celsius, full leather seating, and seven screens, including the instrument cluster and center console.
Despite its rugged exterior, the SUV emphasizes interior comfort and personalization. Fangchengbao’s stated aim is to create a mobile living space that blends technology with family needs.
<figure id="attachment_157336" aria-describedby="caption-attachment-157336" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-157336" src="https://console.kr-asia.com/wp-content/uploads/2025/09/Fangchengbao-Tai-7-Interior.jpg" alt="Image shows how passengers fit inside Fangchengbao’s Tai 7." width="640" height="360" srcset="https://console.kr-asia.com/wp-content/uploads/2025/09/Fangchengbao-Tai-7-Interior.jpg 1280w, https://console.kr-asia.com/wp-content/uploads/2025/09/Fangchengbao-Tai-7-Interior-720x405.jpg 720w, https://console.kr-asia.com/wp-content/uploads/2025/09/Fangchengbao-Tai-7-Interior-1024x576.jpg 1024w, https://console.kr-asia.com/wp-content/uploads/2025/09/Fangchengbao-Tai-7-Interior-768x432.jpg 768w, https://console.kr-asia.com/wp-content/uploads/2025/09/Fangchengbao-Tai-7-Interior-480x270.jpg 480w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-157336" class="wp-caption-text">Image shows how passengers fit inside Fangchengbao’s Tai 7. Image and header image source: Fangchengbao.</figcaption></figure>
After the launch, Fangchengbao general manager Xiong Tianbo and research institute director Li Yue spoke with reporters, including 36Kr. Xiong said the family car segment remains the mainstream of the market, with high demand but few products that pair rugged styling with home-friendly features. “The Tai 7 is the first of its kind, offering a vehicle that balances family needs with individual expression while maintaining mainstream appeal with personal character. It’s aimed squarely at trend-conscious households,” Xiong said.
Fangchengbao currently sells three models, with monthly sales over the past quarter steady at 15,000–18,000 units. Xiong said the target for the Tai 7 is to lift monthly sales to “at least 20,000, and ideally 30,000.” He noted that demand has been strongest for the 190-kilometer-range four-wheel-drive Ultra edition, which dealers have already started delivering.
Unlike the Bao 5, Bao 8, and Tai 3, the Tai 7 is Fangchengbao’s first family-oriented SUV. The launch comes as competition in the new energy SUV segment intensifies, with six-seat models gaining traction. Asked whether Fangchengbao would release a six-seat version of the Tai 7, Xiong said the size makes it feasible but emphasized that the company prioritizes precision over variety. “The crux of a five-seat SUV lies in its comfort for frequent family use and its superior cargo capacity compared to six- or seven-seat models,” she said.
The Tai 7 is positioned for young, style-conscious families, with design features aligned to their preferences. Looking ahead, Xiong said Fangchengbao plans to roll out six- and seven-seat versions of other models to address diverse consumer groups. She also revealed that while the brand began with offroad vehicles, it does not intend to stop there. Next year, Fangchengbao will launch its first sedan series.
The Tai 7 marks a shift in strategy for Fangchengbao. Having built its image around the rugged Bao 5 and Bao 8, the brand is now turning to urban family SUVs to expand sales and strengthen its market position. Competition remains fierce, however. The Tai 7 will face the Li L6, Aito M7, hybrid offerings from <a href="/company/great-wall-motor">Great Wall Motor</a> and <a href="/company/geely">Geely</a>, as well as established gasoline-powered SUVs from joint venture brands.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This <a href="https://36kr.com/p/3462102214153859">article</a> was written by Xu Caiyu for 36Kr.

BYD’s Fangchengbao steers from offroad to family SUVs with Tai 7 launch

Fangchengbao

East Asia

China

Transportation

Electric Vehicles

Mobility

At <a href="/company/pop-mart">Pop Mart’s</a> 2025 interim results briefing, chairman Wang Ning pulled a mini Labubu from his jacket pocket. The crowd cheered, as his gesture reinforced the brand’s image. Soon after, mini Labubus went viral online.
What surprised many was that despite its popularity, Labubu—along with several of Pop Mart’s bestsellers—saw prices plunge on the secondary market. On social media, consumers welcomed the drop, while scalpers and toy investors reported losses.
Data from <a href="/industry/e-commerce">e-commerce</a> app Dewu shows that over the past 90 days, the average transaction price of third-generation Labubu collectibles has steadily fallen. As of publication, both sealed boxes and full collections were down about 80% from their peak.
The anxiety spread into the capital markets. Pop Mart’s share price has retreated over the past two weeks, closing at HKD 273.4 (USD 35.1) on September 11, more than 19.5% below its August 26 peak of HKD 339.8 (USD 43.7).
Some analysts argue that Labubu’s decline in the secondary market has dampened investor sentiment. Still, many institutions maintain a “buy” rating on Pop Mart. Zhongtai Securities noted that Pop Mart’s leading IPs continue to gain momentum and that overseas expansion remains broad. Morgan Stanley added that the price swings are driven more by technical and sentiment factors than by weakening fundamentals.
The Hang Seng Index’s latest reshuffle, effective September 8, included Pop Mart as a new constituent stock, which could face short-term sell-off pressure. Morgan Stanley also pointed out that the secondary market represents only a small fraction of total supply and demand, especially as Pop Mart increases production and curbs scalper speculation. Viewed alone, this metric could mislead.
In other words, the price drop and share adjustment may reflect the company’s own strategy. Wang may have deliberately punctured the get-rich-quick narrative that once defined the resale market.
<h3>Cutting out the middleman</h3>
Pop Mart has long emphasized its reliance on strong IPs. At its 2024 earnings briefing, executives stated clearly that the company intends to sell products, not “financial products.” This year, it has moved to put that philosophy into practice.
In August, Yuan Junjie, president of Pop Mart’s supply chain center, said the company had increased plush toy production capacity more than tenfold from last year, reaching about 30 million units that month.
The impact was visible in new launches. According to ACGx, about 710,000 units of the mini Labubu were sold across platforms within 30 minutes of release, with all units available as ready stock. By contrast, the Labubu 3.0 “Big Into Energy” series was rolled out in eight presale batches, selling more than 700,000 units on Tmall alone. On July 10, Pop Mart conducted another large-scale restock.
These bulk releases squeezed out speculative bubbles. Scalpers, whose hoarding strategies no longer worked, began panic selling.
Still, Pop Mart’s early reliance on blind boxes with slim odds of drawing hidden figures created a complicated relationship with scalpers. For years, scarcity and high resale markups fueled consumer demand. But once an IP gains mass popularity, excessive hoarding can harm both growth and reputation.
Because Pop Mart sells directly to consumers, scalpers can intercept real demand at the source, distorting inventory flow and sentiment. To counter this, the company has sought to limit speculation and reduce the investment appeal of blind boxes.
Ideally, Pop Mart wants consumers to buy regular figures on the secondary market at or near retail prices, while hidden editions reflect genuine supply and demand. In doing so, it could regain pricing power, safeguard consumer rights, and preserve IP reputation, while leaving some margin for traders. For everyday consumers, that would reduce inflated premiums and soften criticism that the company tolerates scalping.
This balance may allow Pop Mart to reach more consumers through resale without undermining its core market.
<h3>Testing Labubu’s longevity</h3>
Labubu’s global rise was unexpected. For years after Pop Mart signed Hong Kong artist Kasing Lung, the character remained niche. That changed in June 2024, when Blackpink member and Thai pop star Lisa promoted Labubu on social media. Pop Mart capitalized by accelerating overseas store openings and expanding the character’s image abroad.
According to 36Kr, Pop Mart has since launched Labubu collaborations with Vans, Uniqlo, and Godiva, though only the Uniqlo partnership gained wide traction. As Wang has suggested, Labubu’s commercial potential is just beginning to unfold.
This mirrors earlier concerns in Pop Mart’s history. At one time, investors feared it was too reliant on the Molly IP for revenue. Now, even with Molly and other IPs growing rapidly, Labubu’s dominance creates a similar risk.
whereRelatedArticle
In the first half of 2025, The Monsters, a series that includes Labubu, generated RMB 4.81 billion (USD 673.4 million), nearly one-third of total revenue. Molly brought in RMB 1.36 billion (USD 190.4 million), up 73.5% year-on-year. Skullpanda earned RMB 1.22 billion (USD 170.8 million), up 112.4%. Crybaby also took in RMB 1.22 billion (USD 170.8 million), up 248.7%. Dimoo followed with RMB 1.11 billion (USD 155.4 million), up 192.5%.
13 other IPs—including Hirono, Twinkle Twinkle, Pucky, and Hacipupu—each earned more than RMB 100 million (USD 14 million).
But as Pop Mart scales up production and reduces scarcity, secondary market prices have declined across premium IPs. On Dewu, Twinkle Twinkle’s “Sweet Dreams Forecast” series has fallen 35% from its peak for unopened boxes, while its hidden edition “Lucky Strike” is down 42%. Molly’s “Pocket Friends” series has dropped 51% for unopened boxes, and its hidden figure “Don’t Mess With Me” has plunged 69%.
In the short term, these trends weigh on Pop Mart’s stock. But over time, stabilizing resale premiums could boost consumer confidence. Persistently high secondary prices risk alienating genuine fans.
In June, Pop Mart announced plans for an animated series, Labubu and Friends. Wang told 36Kr that once an IP takes off, it can sustain a long lifecycle.
The real test ahead is whether Labubu can sustain its momentum, and carry Pop Mart through to its next breakout IP.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This <a href="https://36kr.com/p/3462066122954374">article</a> was written by Xie Yunzi for 36Kr.

Pop Mart pricks Labubu’s resale bubble in bid to outlast the hype

Retail

Consumer Economy

… dominated by Chinese companies. With China’s supply chain and market advantages, I saw an opening.
<h3>36Kr: Your team is young. How do you attract experienced veterans like your chief scientist, Wang Hesheng?</h3>
YF: It’s about complementarity. A group of veterans working together will still follow veteran playbooks. We bring energy and sensitivity to the frontier of technology. The veterans bring industry experience and resources. Together, the combination creates powerful chemistry.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This <a href="https://36kr.com/p/3442158373475968">article</a> was written by Fu Chong for 36Kr.

Hotels may be the first stop for humanoid robots, says Unix AI founder

Robotics

Deep Tech

Embodied Intelligence

<blockquote>China Recap is a weekly roundup tracking Chinese companies expanding abroad, covering market entries, funding rounds, product launches, and global partnerships.</blockquote>
China’s corporate globalization strategy is evolving fast. Industry giants are rewriting the global playbook, while a new generation of companies charts fresh paths overseas.
China Recap tracks both—focusing on strategic expansion, brand building, and localized operations—to help readers make sense of shifting trends and understand how Chinese firms are reshaping their global approach.
This edition highlights China’s advances in artificial and <a href="/industry/embodied-intelligence">embodied intelligence</a>, as humanoid robots move toward commercialization and <a href="/industry/ai">AI</a> infrastructure and applications expand in function and capacity.
<h3>Meituan debuts agentic AI app for food delivery</h3>
<a href="/company/meituan">Meituan</a> has launched Xiaomei, an app powered by its LongCat large model, to strengthen its food delivery and local services. Xiaomei uses AI agents to let users order meals by voice and book restaurants. Shares rose in Hong Kong after the rollout, which comes as <a href="/company/alibaba">Alibaba</a> and <a href="/company/jd">JD.com</a> escalate competition in China’s delivery market. —<a href="https://www.bloomberg.com/news/articles/2025-09-12/meituan-launches-ai-agent-to-boost-food-delivery-business">Bloomberg</a>
<h3>UBTech secures "world’s largest" robot order</h3>
UBTech Robotics has won a RMB 250 million (USD 35 million) contract for its Walker S2 humanoid robots, which it described as the "world’s largest order" of its kind. Deliveries will begin this year, and the deal includes operational support services. The Hong Kong-listed firm did not name the client. —<a href="https://asia.nikkei.com/business/china-tech/china-s-ubtech-wins-35m-order-for-industrial-humanoid-robots">Nikkei Asia</a>
<h3>Alibaba, Baidu reduce reliance on Nvidia</h3>
Alibaba and <a href="/company/baidu">Baidu</a> have reportedly begun using self-designed chips to train AI models, partly replacing <a href="/company/nvidia">Nvidia</a> hardware. Alibaba has applied its chips to smaller models, while Baidu is testing its Kunlun P800 for Ernie. The shift reflects US export curbs and Beijing’s push for tech self-sufficiency, though both firms still rely on Nvidia for top-tier models. —<a href="https://www.theinformation.com/articles/alibaba-baidu-adopt-ai-chips-major-shift-chinese-tech">The Information</a>
<h3>Ant Group unveils first humanoid robot</h3>
<a href="/company/ant-group">Ant Group</a> has unveiled its first humanoid robot, R1, at a Shanghai tech conference, highlighting its shift toward AI-powered robotics. Designed to handle tasks from cooking to medical assistance, the R1 runs on Ant’s in-house large model and reflects its strategy to scale AI assistant use across China. —<a href="https://www.bloomberg.com/news/articles/2025-09-11/jack-ma-backed-ant-showcases-first-entry-in-china-s-robot-race">Bloomberg</a>
<h3>China narrows AI gap with US</h3>
China has reportedly narrowed its gap in AI development with the US to about three months, driven by rapid iteration, open-source model advances, and strategic chip reserves, according to CITIC CLSA. However, it still lags in advanced semiconductor production, which remains a longer-term hurdle that constrains progress in cutting-edge AI capabilities. —<a href="https://www.scmp.com/tech/tech-war/article/3324931/china-narrows-ai-development-gap-us-remains-behind-advanced-chips-clsa">SCMP</a>
whereRelatedArticle
<h3>China’s Unitree eyes RMB 50 billion IPO</h3>
Unitree Robotics is reportedly preparing to file for an IPO in the final quarter of 2025, targeting a valuation of up to RMB 50 billion (USD 7 billion). Already profitable and active in factory deployments, Unitree could become one of the first humanoid robotics firms to go public. —<a href="https://www.cnbc.com/2025/09/09/chinas-unitree-plans-7-billion-ipo-valuation-as-humanoid-robot-race-heats-up.html">CNBC</a>
<h3>ByteDance launches Seedream 4.0</h3>
<a href="/company/bytedance">ByteDance’s</a> Seed team has released Seedream 4.0, a multimodal AI model for text-to-image generation and editing. It supports 4K output, faster inference, visual signal control, and in-context reasoning. Now live via Dreamina, Doubao, and Volcano Engine, the unified system has shown notable performance across creative tasks.
<h3>Tencent’s CodeBuddy IDE goes global in open beta</h3>
<a href="/company/tencent">Tencent</a> has released its AI CLI tool, CodeBuddy Code, and launched the global open beta of CodeBuddy IDE. The move positions Tencent Cloud as China’s first provider to support AI-driven coding across plugin, IDE, and CLI formats. Developers can use natural language in the terminal to automate tasks like refactoring, testing, and deployment. —<a href="https://www.ithome.com/0/881/526.htm">IT Zhijia</a>
<h3>Alibaba Cloud leads investment in X Square Robot</h3>
Alibaba Cloud has led a RMB 1 billion (USD 140 million) Series A+ funding round for Shenzhen-based X Square Robot, marking its first investment in embodied intelligence. Other investors that took part include CAS Investment, China Development Bank Capital, HongShan, Meituan, and Legend Capital. The funds will support training of foundation models and hardware development. —<a href="https://www.scmp.com/tech/tech-trends/article/3324780/alibaba-cloud-leads-us140-million-funding-round-embodied-ai-start-x-square-robot">SCMP</a>
That wraps up this edition of China Recap. If your company is expanding internationally, we’d love to hear about your latest milestones. <a href="mailto:changweiqian@global.36kr.com">Get in touch</a> to share your story.

China Recap | AI and robots take center stage

… href="https://www.kr-asia.com/nikkei-teams-up-with-36kr-in-asia-tech-news-coverage/">Nikkei</a>.

China's BYD expands Japan sales network to promote brand trust

Japan

… supply chain, and cost constraints, trading price for volume is not necessarily the best path.
<h3>Squeezed from both ends</h3>
Today, the L series is squeezed from both ends. In the lower tier, rivals copy Li Auto’s family-oriented, range-extended concept and launch similar products at more aggressive prices. In the premium market, competitors keep layering business, lifestyle, and identity onto their offerings, moving beyond the range extender and family angle.
Even so, Li Auto still holds the sweet spot in the midprice family SUV market in terms of product, user base, and reputation.
What it needs now is a transfusion: a new product thesis and the technical firepower to mint the next blockbuster.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This <a href="https://36kr.com/p/3449382721164935">article</a> was written by Xu Caiyu for 36Kr.

Li Auto loses its sales crown as Huawei and rivals crowd the EV market

… tools evolving in the AI era?</h3>
ZY: The internet never has a final medium, only evolving ones. AI dissolves media boundaries: text, images, and video can transform seamlessly into one another. A research paper could instantly become a video explainer, while a conversation could be distilled into structured notes.
The shift will move from efficiency to alignment with human needs. Speed without regard for perception or context is meaningless. The future lies in tools that capture insights from conversations, add references, and help solve real problems.
In three to five years, I want Zhihu to serve as “information and trust infrastructure.” Not just a place to find answers, but a medium where credibility is embedded and users can quickly gauge reliability. That is the foundation we aim to build in the AI era.
<figure id="attachment_157258" aria-describedby="caption-attachment-157258" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-157258" src="https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-Zhida.jpg" alt="" width="640" height="346" srcset="https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-Zhida.jpg 2000w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-Zhida-720x389.jpg 720w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-Zhida-1024x553.jpg 1024w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-Zhida-768x415.jpg 768w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-Zhida-1536x829.jpg 1536w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-157258" class="wp-caption-text">Zhihu’s Zhida platform (pictured) features a chatbot-style interface with AI-powered search and answer capabilities. Image source: Zhihu.</figcaption></figure>
<h3>KrASIA: And how do you plan to make that happen?</h3>
ZY: Three steps.
First, enhance AI-powered search by combining retrieval techniques with deeper interpretation.
Second, build a multi-format knowledge base that supports text, audio, and video.
Third, roll out features that integrate AI-driven tools directly into the community, expected by the end of this year.
Stay tuned.
<figure id="attachment_157259" aria-describedby="caption-attachment-157259" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-157259" src="https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-AI-Models.jpg" alt="" width="640" height="360" srcset="https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-AI-Models.jpg 1920w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-AI-Models-720x405.jpg 720w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-AI-Models-1024x576.jpg 1024w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-AI-Models-768x432.jpg 768w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-AI-Models-1536x864.jpg 1536w, https://console.kr-asia.com/wp-content/uploads/2025/09/Zhihu-AI-Models-480x270.jpg 480w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-157259" class="wp-caption-text">Zhihu plans to deepen its use of AI, both in knowledge sharing and platform integration. Image from an undisclosed source.</figcaption></figure>
This article was published in partnership with <a href="https://zhihu.com/">Zhihu</a>.

After three profitable quarters, Zhihu says its trust-first model is paying off

Content

… not markup. We want zero accidents. For example, the <a href="https://kr-asia.com/maextro-s800-huaweis-audacious-bid-to-win-the-luxury-ev-market">Maextro S800</a> has a front-facing LiDAR unit, in addition to two side units and one at the rear.
Loading LiDAR tech on the rear, for instance, can improve parking safety. Cameras and ultrasonic sensors have limitations. Cameras produce flat images without depth, and ultrasonic radar lacks accuracy. A rear-mounted LiDAR unit can provide centimeter-level precision, helping the system distinguish between a harmless wall fixture and a protruding pipe, preventing collisions.
We’ve even seen cases where cars reversed into farmland because the system failed to recognize terrain depth. With solid-state LiDAR, the system can detect pits and prevent accidents. These needs come directly from user scenarios.
We’re not adding sensors just for show. It’s all about making assisted driving safer, whether in parking, urban driving, or on highways.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This <a href="https://36kr.com/p/3441062507550088">article</a> was written by Fan Shuqi for 36Kr.

“Nothing is free”: Huawei’s Richard Jin on assisted driving and the path to Level 4 autonomy

Autonomous Vehicles